Description
ABSTRACT
This study “Role of Public Relations on Gender Conflict Resolution. (A Study of First Bank Nigeria Plc, Emene, Branch), seeks to study the term gender conflict, in addition to the importance and effective practice of Public Relations. It covers the important roles which a Public Relations practitioner performs on the Bank and also the Qualities of Public Relations practitioner. A critical review to related literature were made. Relevant theories were used to gratify the study, that the social responsibility theory, which was used to describe Public Relations as social responsibilities of maintaining a good and mutual relationship between the banker and customers and environment in which it operates. The sample size of 171 were used using Taro Yamane formular.
The researcher made use of survey research method. The questionnaire and oral interview was used for data collection. Data was presented in tables and a descriptive approach is adopted in analysis using chi square. Finally, the researcher made some
recommendation including, Public Relations practitioners complained that management does not consult them on policy –making plan or even inform important matters. This can be resolve if only the management realize the important roles of the Public Relations. The management should likewise show concern toward the effective practices of Public Relations practitioners. When this is done we can be sine of a conducive working environment.
TABLE OF CONTENTS
i Title page
ii Approval page
iii Certification
iv Dedication
v Acknowledgements
vi Table of contents
vii Abstract
CHAPTER ONE:
1.0 INTRODUCTION
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Objectives of the Study
1.4 Significance of the Study
1.5 Scope of the Study
1.6 Research Questions
1.7 Research Hypothesis
CHAPTER TWO:
2.0 LITERATURE REVIEW
2.1 Related Literature
2.2 Concepts of study
2.3 Review of Related studies
2.4 Theoretical Review
2.5 Summary
CHAPTER THREE:
3.0 RESEARCH METHODOLOGY
3.1 Design of the Study
3.2 Area of Study
3.3 Population of Study
3.4 Sample and Sampling Techniques
3.5 Instrument of Data Collection
3.6 Validity of Instrument
3.7 Reliability of the Instrument
3.8 Method of Data Collection
CHAPTER FOUR:
4.0 DATA PRESENTATION AND ANALYSIS
4.1 Distribution and Collection of Questionnaire
4.2 Test for Hypothesis
4.3 Discussion of Findings
CHAPTER FIVE:
5.0 SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary of findings
5.2 Conclusions
5.3 Recommendations
5.4 Implication of research findings
5.5 Suggestion for further studies
REFERENCES
APPENDICES
QUESTIONNAIRE