Description
ABSTRACT
This study is concerned with the analysis of physical Distribution function in consumer goods marketing with particular reference to 7up Bottling Company, Aba.
The researcher outlines the problems and development of physical distribution in study.
The introduction part gives a brief account of the meaning of physical distribution (general overview) the statement of problems: objective of the study, significance of the study, research question, hypothesis, scope of the study, limited of the study and operational definition of terms.
CHAPTER TWO-Review of related literature,
CHAPTER THREE is devoted to methodology,
CHAPTER FOUR shows the discussion of finding associated with the research work. The discussion on findings were made with a view to high lighting a sound basis for some possible solution.
CHAPTER FIVE witnessed the climax up by summarizing and concluding all findings by giving some recommendation.
I finalized by giving some recommendation which is in my mind. If adhere to could help improve the physical distribution function in consumer goods marketing.
TABLE OF CONTENTS
i Title Page
ii Acknowledgement Sample
iii Dedication Sample
iv Abstract
v Table of contents
CHAPTER ONE
1.0 INTRODUCTION
1.1 General Overview Of Study
1.2 Statement of Problems Of The Study
1.3 Objectives of The Study
1.4 Significance of The Study
1.5 Research Questions
1.6 Hypothesis
1.7 Scope of study
1.8 Limitation of the study
1.9 Operational definition of term
CHAPTER TWO
2.0 REVIEW OF LITERATURE
2.1 Brief history of 7up bottling company
2.2 Component of physical distribution/activity Centres
2.3 Definition of physical distribution
2.4 Physical distribution cost
2.5 Cost control
2.6 Customer service
2.7 Importance of physical distribution
2.8 Factors affecting choice of distribution
CHAPTER THREE
3.0 Research methodology
3.1 The research design
3.2 Questionnaire design
3.3 Sample selection population
3.4 Data source
3.4.1 Primary data
3.4.2 Secondary data
3.5 Data collection techniques
3.5.1 The survey method
3.5.2 Observation
3.6 Method of data analysis method
CHAPTER FOUR
4.0 Data presentation and analysis of finding
4.1 Data presentation
4.2 Analysis of findings
4.3 Test of hypothesis
4.4 Decision rule
CHAPTER FIVE
5.0 SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary of findings
5.2 Conclusion
5.3 Recommendation
Bibliography
Appendix i
Appendix ii
Questionnaire