Description
ABSTRACT
The purpose of the study is to find out the role played by effective communication on the growth of small scale business in Nigeria. Effective communication plays a major role on the growth of small scale business in Nigeria. Management and communication are inseparable. It is the pivot in which activities of the various departments relate to enhance industrial growth, productivity and harmony in Vic-Van Ltd. The research work comprised five chapters. Chapter one is the introduction to the research work and it reveals the background of the study. Chapter two is the literature review and it reveals the effect of communication on the growth of small scale business and the problems encountered in maintaining effective communicator. Chapter three is the research design and methodology and it reveals the method the author used in achieving its conclusion. Percentage methods used to analyze the data gathered and presented in a simple percentage table. Chapter five is the summary of findings, conclusion and recommendations.
TABLE OF CONTENTS
i Title Page
ii Approval Page
iii Dedication
iv Acknowledgments
v Abstract
vi Table of Contents
CHAPTER ONE
1.0 Introduction
1.1 Background of the study
1.2 Statement of the problem
1.3 Objectives of the study
1.4 Research questions
1.5 Significance of the study
1.6 Scope of the study
1.7 Limitations of the study
1.8 Definition of terms
1.9 Brief history of Guaranty Trust Bank
CHAPTER TWO
2.0 Literature Review
2.1 Meaning and nature of communication
2.2 Types of communication in business organization
2.3 Communication channels in the organization
2.4 Communication barriers
2.5 Roles of communication to the growth of small business
2.6 When communication is said to be effective
CHAPTER THREE
3.0 Research methodology
3.1 Introduction
3.2 Research design
3.3 Population of the study
3.4 Sample size and sampling techniques
3.5 Research instrument
3.6 Validity and reliability of measuring instrument
3.7 Research procedures
CHAPTER FOUR
4.0 Data presentation and analysis
4.1 Introduction
4.2 Data presentation
4.3 Data analysis
4.4 Test of hypothesis
CHAPTER FIVE
5.0 Summary of findings, Conclusion and Recommendations
5.1 Introduction
5.2 Summary of findings
5.3 Conclusion
5.4 Recommendations
5.5 Suggestions for further studies
Bibliography
Appendices