Relevance Of Market Segmentation In The Effective Marketing Of Cosmetics Products

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A Case Study Of Unilever Nigeria Plc Aba Abia State

Description

INTRODUCTION
Effective business administration is a topic great concern to manager administration, employees, and the general public. Good administration is essential to government, to business and to countless group and organization that shapes the way which lives workers and play. Many managers believe that administration is the major determinant of organizational success. This brief can be seen in the thousands of naira spent annually by companies on administrative programmes.
Government has been weakened in some countries due to bad administration. There is such comments is “he is a very effective administration, the company failed because it lacked effective business administration, the country lacked effective administration, and administration makes the difference between success and failure.
In the achievement of organizational goal and objective of any organization an effective business administration is obviously an important ingredient other act as a complaint to the achievement of the organization goals of any organization. If there is no effective business administration most organization goals and objective may not be adequately realized.
When administrators who are professional in their respective field are involved in the management to a company, the impact on the achievement is easily noticeably. This becomes a dynamic force in most sector of business administration.
In commerce, similar attempts are directed toward, appointing managers who will be able to run the organization effectively and efficiently for the achievement of organization goals.
With the presence of effective business administration, there are efficient and effective management off government enterprises to perform up to expectations. Like most of the other tool for achieving organizational goals and effective business administration is falled with some constraints which prevent some enterprises from achieving their normal goals and objectives. Also not management is not even aware of the exact constraints to the effective business administration. the exigency of the situation created by effective business administration encourage research on the issue of “ effective business administration as a tool for achieving organizational goals” the dream of improving government enterprises can only be achieved through effective and efficient administration and it is an account of this that work is embarked.
As a result of this NNPC as government owned enterprises has therefore been selected as a case study for this research. This work when completed is expected to help companies whether in the oil sector or non oil sector , private or government owned to understand and manipulate effective business administration in achieving organizational goals.

TABLE OF CONTENTS
i Title page
ii Approval page
iii Certification
iv Acknowledgement
v Dedication
vi Abstract
vii Table of content

CHAPTER ONE
1.0 Introduction
1.1 Background of the study
1.2 Statement of the problem
1.3 objective of the study
1.4 Research Questions
1.5 Significant of the study
1.6 Scope and limitation of the study
1.7 Limitation of the study
1.8 Operational definition of the term
Reference

CHAPTER TWO
2.0 Literature review
2.1 Theoretical framework
2.2 The concept of administration
2.3 Skills of the effective business administration
2.4 Qualities of a good administration
2.5 Approaches to administration effectiveness
2.6 A brief history of nnpc
2.7 structure
2.8 Draw-back on the nnpc administration
2.9 Gap in knowledge
Reference

CHAPTER THREE
3.0 Research methodology
3.1 Introduction
3.2 Research design
3.3 Sources of data collection
3.4 Method of data collection
3.5 Population of the study
3.6 Sampling technique
3.7 Validity and reliability of the measuring instrument
3.8 Method of data analysis

CHAPTER FOUR
4.0 Presentation and analysis of data
4.1 Introduction
4.2 Presentation of data
4.3 Analysis of data
4.4 Analysis of data
4.5 Reference

CHAPTER FIVE
5.0 Summary of findings, recommendation and conclusion
5.1 Summary
5.2 Conclusion
5.3 Recommendation
Reference
Bibliography
Appendix
Questionnaire

Additional information

Dimensions 5 × 104 × 12578 in