Description
ABSTRACT
This research work clearly brings out the motivational tools used by financial institution for attainment of financial goal. The topic “motivation of customer as essential tool in financial institution” is very essential to be used by institution. For it least for profit maximization. This motivation is applied to retain and gain more customers for institution like Banks.
INTRODUCTION
Motivation of customers is a very important tool to be used by financial institution like banks.
Therefore I want to investigate the benefits of banks if they (customers) are being motivated by banks.
Banks can motivate customers by giving sales promotion, increasing the interest rate of depositors especially those that operate savings account, giving loans to prime customers when such cases instruments or article for example, “treasury bills, certificates for deposit”. These financial instruments should be issued at a lower rate to customers, also reducing the interest rate of loans can motivate customers to patronize such institution e.g. bank.
TABLE OF CONTENTS
ii Title page
iii Dedication
iv Approval page
v Acknowledgement
vi Abstract
vii Table of contents
CHAPTER ONE
1.1 Problem identification
1.2 The Rationale of study
1.3 Significance of study
1.4 Definition of Terms
CHAPTER TWO
2.1 Review of Related Literature
2.2 Motivational techniques
CHAPTER THREE
3.1 Statement of hypothesis
3.2 Methodology of study
3.3 Sources of Data
CHAPTER FOUR
4.1 Presentation of Data
4.2 Analysis of Data
CHAPTER FIVE
5.1 Summary
5.2 Conclusion
5.3 Suggestion
Bibliography