Description
ABSTRACT
This research work is mainly on the marketing of communication services in our Nigerian television with special emphasis to Nigeria television authority Channel 8 Enugu. The data needed for this study was collected from the employers/staff of the television house. The objective is to find out how this channel will be able to reach it’s numerous customers with adequate and reliable information at their door post around and all over the world. Also to determine the amount of satisfaction customers derive from the present state of communication services by the channel.
The research methodology employed were questionnaire and observations of how communications services are marketed to reach its numerous customers. Also Desk research was employed and most of the vital information was collected from both primary and secondary sources of data collection. However, the use of statistical models and chi-square was not used to test the hypothesis because the population used was not definite. From the analysis of the data obtained it was discovered that Nigeria television Authority Channel 8 Enugu has a very vast area of coverage. That the quality of their services is able to meet the needs and demands of this numerous customers. With the observations made by the research, It was recommended that the Nigerian Television authority channel 8 Enugu should do the following.
(a) Should maintain their high quality of services.
(b) The Nigerian Television authority channel 8 Enugu should continue to be customer oriented by paying attention to customers complain if their is any. So that they will be increased efficiency in their marketing of communication services.
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of contents
CHAPTER ONE
1.1 Introduction
1.2 Statement of the problem
1.3 Objective of the study or statement
1.4 Hypothesis
1.5 Limitations and delimitation
1.6 Definition of terms
CHAPTER TWO
2.1 Literature review
2.2 Television marketing
2.3 Problems of the television Industry Nigeria
2.4 Problems encountered
2.5 Characteristics of services
2.6 Marketing mix for services
2.7 Improving service quality and productivity
2.8 Improving service productivity
2.9 Branding of services
2.10 Positioning of service
CHAPTER THREE
Methodology
3.1 Researcher design
3.2 Sources of data
3.3 Population of study
3.4 Sample size determination
3.5 Sample techniques
3.6 Method of data collection
3.7 Validation of research instrument
3.8 Questionnaire allowance and administration
3.9 Method of data analysis
3.10 Significance of study
CHAPTER FOUR
4.0 Analysis and presentation of data
CHAPTER FIVE
Conclusion
5.1 Recommendations
5.2 Summary
Bibliography
Appendix I
Appendix II