Description
ABSTRACT
This research project is a comprehensive assessment on the role the mass media play in the promotion of business activities a case study of Felmor Nigeria Limited. It is true that in one time or the other certain aspects of mass media and business activities have separately been examine in some details, but none has been in depth in approach as this work, especially as they concern its role and impact as they concern the promotic of business activities of a company.
The introduction of mass media into business gese far beyond the assumption of it being what it is suppose to be. It is a strategy which can dent a firms public image and as well increase patronage and customers loyalty. The primary concern of this research paper therefore is to provide an insight and as well create on impact to all who are involved in mass media and also to the general.
Public who are the largest audience the research project is divide into five chapters, with chapter one dealing with brief introduction of the mass media and the part it plays in the promotional trend of business activities. Chapter two has a brief review on the previous literatures on mass media with respect to the promotion of business activities. Chapter three outlines the method adopted for the purpose of data collection and reasons of adoption. In chapter four, the data collection are presented, analyzed, and interpreted as to solve the problem stated in chapter one while summary, conclusion and recommendation form the basis of chapter five.
This work reviews the various phases of the mass media employment. Its purpose, its advantages, its cost as well as its proper administration.
It is hoped that the ward provides an adequate guide to readers and user wither to agree or disagree with the writer.
TABLE OF CONTENTS
i Title page
ii Approval page
iii Dedication
iv Acknowledgement
vi Abstract
viii Table of content
CHAPTER ONE
1.0 INTRODUCTION
1.1 Background of the study
1.2 Statement of the problem
1.3 Objective of the study
1.4 Research question
1.5 Significance of the study
1.6 Scope of the study
1.7 Limitation of the study
1.8 Definition of terms
CHAPTER TWO
2.0 Review of related literature
2.1 Introduction
2.2 Purpose of mass media
2.3 Types of media channels
2.4 Media channel and business size
2.5 Effects of mass media on public `
2.6 Mass media and business promotion
2.7 Balancing of mass medial against advantages
2.8 Discussion in details the types of media radio
2.9 Television newsprint and electronic media
CHAPTER THREE
3.0 Research methodology
3.1 Introduction
3.2 Research design
3.3 Method of data collection
3.4 Population and sample size determination
3.5 Method of data analysis
CHAPTER FOUR
4.0 Analysis and presentation of data
4.1 Introduction
4.2 Data presentation
4.3 Data analysis
CHAPTER FIVE
5.0 Summary, conclusion and recommendation
5.1 Introduction
5.2 Summary of findings
5.3 Conclusion
5.4 Recommendation
References
Appendix
QUESTIONNAIRES
QUESTIONNAIRE