Description
ABSTRACT
“Influence of Television Advertisement on the Choice of Hair Relaxer among Female Undergraduates”, is aim to determine the influence of television advertisement on ladies on the choice of hair relaxer products. The method of the study is survey method and the instrument used for data collection is the questionnaire and personal interview. The population of the study is 2,280 out of which 150 were purposively selected and sampled Data collected was analyzed in tables and simple percentages. The researcher recommended that marketers should understand that what consumers want in a product is satisfaction. The study enlightened female undergraduates more on hair relaxer products that suit their hair texture. Therefore manufacturers are encouraged to produce quality hair relaxer products bearing in mind that no consumer can go a second time for a product that fail to satisfy her. While advertising can help sell a product, it can do nothing to help a sub-standard one.
TABLE OF CONTENTS
Title page
Declaration
Certification
Dedication
Acknowledgements
Table of contents
List of tables
Abstract
CHAPTER ONE:
1.0 INTRODUCTION
1.1 Background of the study
1.2 Statement of problem
1.3 Objectives of the study
1.4 Research questions
1.5 Research hypotheses
1.6 Significance of the study
1.7 Scope of the study
1.8 Assumptions of the study
1.9 Operational definition of significant terms
CHAPTER TWO:
2.0 LITERATURE REVIEW
2.1 Introduction
2.2 Review of concept
2.3 Review of Related Studies
2.4 Theoretical Frame work
2.5 Summary of literature Review
CHAPTER THREE:
3.0 RESEARCH METHODOLOGY
3.0 Introduction
3.1 Research design
3.2 Population of study
3.3 Sampling technique and sample size
3.4 Description of research Instrument
3.5 Validity of instruments
3.6 Reliability of the instrument
3.7 Method of data collection
3.8 Method of data analysis
CHAPTER FOUR:
4.0 DATA PRESENTATION AND DISCUSSION OF FINDINGS
4.1 Introduction
4.2 Data presentation and analysis
4.3 Testing of hypotheses
4.4 Discussions of findings
CHAPTER FIVE:
5.0 SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Introduction
5.2 Summary
5.3 Conclusion
5.4 Recommendations
5.5 Suggestion for further studies
References
Appendices