Description
ABSTRACT
This study is aimed at finding out the influence of Newspaper political Reports on the voting Behaviour of Electorates. It aimed at determining through opinion survey, the degree at which the voting behaviour of electorates is effected by their exposure to newspaper political report, using Enugu state local Government Areas (North and South) as a case study.
An empirical survey of five (5) of the twenty (20) wards in Enugu local Government was conducted. Two newspapers Daily Star and the Newsman were used while collecting the data in determining the influence, their political reports have on the voting behaviour of their audience readers.
The sample was randomly selected across five of the twenty wards to find out those who voted during the Governorship Election of March 2003, using stratified sampling technique in terms of the location.
For the theoretical framework and guide for the study, related literature especially in mass communication, psychology and political science, were extensively reviewed. Moreover, three-research hypothesis were tested and analyzed, using statistical table and simple percentages.
As regards the results, it has been discovered through this study, that newspaper political reports have some effects on the voting behaviour of Enugu electorates.
Similarly the exposure of the electorates to newspaper political reports creates certain awareness on them.
Meanwhile, the study showed that a combination of factors like interpersonal communication, party affiliation, information from other media, in addition to newspaper political reports, were the principal determinants of the voting behaviour of Enugu electorates. Finally, the finding of this study will be of help to politicians, political reporters and media executives in determining how to channel their political messages to achieve desired effects.
TABLE OF CONTENTS
Topic
Approval page
Dedication
Acknowledgement
Table of content
CHAPTER ON:
1.0 INTRODUCTION:
1.1 Background of the study
1.2 Statement of Research
1.3 Objective of the study
1.4 Significance of the study
CHAPTER TWO:
2.0 REVIEW OF LITERATURE:
2.1 Source of literature
2.2 The review
2.3 Summary of review
CHAPTER THREE:
3.0 GENERATING RESEARCH QUESTIONS:
3.1 Research hypothesis
3.2 Assumption of the study
3.3 Scope and Limitation of study
3.4 Conceptual Definition
3.5 Operational Definition
CHAPTER FOUR:
4.0 METHODOLOGY:
4.1 Research methodology
4.2 Research Design
4.3 Population and sample
4.4 Data collection
CHAPTER FIVE:
5.0 DATA ANALYSIS AND RESULT:
5.1 Data analysis
5.2 Test of hypothesis
5.3 Interpretation of data
CHAPTER SIX:
6.0 SUMMARY AND RECOMMENDATION:
6.1 Summary
6.2 Recommendation
Notes / Bibliography