Description
ABSTRACT
Influence of commercial advertising on the product promotion of indomie instant noodles. A study of the children of Emene community Enugu Focus on commercial advertising which is a potent way of attracting the minds of children towards products or services. This study is anchoreed on two theories which are the cognitive dissonance theory and diffusion of innovative theory. The cognitive dissonance explains how human beings are consistence and attempts to reduce their dissonance. Diffusion of innovative theory stipulates that when the right channel of communication is used among the members of a social system on innovation can be adopted. The survey research method was used. Simple random sampling for obtaining information from respondents, while the use of simple random percentage metod was used for the date analysis. Findings indicates that consumers pay attention to commercial advertisement with interest and food then entertaining and informative
TABLE OF CONTENTS
i Title page
ii Declaration
iii Approval page
iv Dedication
v Acknowledgement
vi Table of content
vii Abstract
CHAPTER ONE:
1.0 Introduction
1.1 Background of the study
1.2 Statement of problem
1.3 Objective of the study
1.4 Research Questions
1.5 Scope of study
1.6 Limitation of study
1.7 Significance of study
1.8 Definition of terms
CHAPTER TWO:
2.0 literature review and theoretical framework.
2.1 Introduction
2.2 Review of concepts
2.3.1 History of advertising in Nigeria
2.3.2 Purpose of commercial advertising
2.3.3 Advertising and Promotion
2.3.4 Influence of commercial advertising on children
2.3.5 Children as consumers
2.3.6 Pros and Cons of commercial advertising to children
2.3.7 Brief historical background of indomie noodles
2.4 Theoritical framework
2.4.1 Cognitive dissonance theory
2.4.2 Diffusion of innovative theory
2.4.3 Summary
CHAPTER THREE:
3.0 Research methodology Introduction.
3.1 Research design
3.2 Population of the study
3.3 Sample size
3.4 Research instrument
3.5 Validity of instrument
3.6 Method of data collection
3.7 Method of data presentation
CHAPTER FOUR:
4.0 Data analysis
4.1 Data presentation
4.2 Discussion of findings
CHAPTER FIVE:
5.0 Summary, Conclusion, Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Appendix