Description
ABSTRACT
This project in made up of five chapters which contain different information about the project.
The importance of containerization as a marketing tool was examined with the aim of assessing its contributions towards the purchase of industrial products. To carryout research work, a total of one hundred (100) industrial buyers were used as sample while was drawn from Okigwe road, Enugu, Agbani.
To gather data, personal interview and two sets of questionnaires were used one for industrial user and the other for staff.
In the analysis of the results, percentage was used while chi- square technique is adopted in testing the hypothesis and it was tested at 5% level of significance.
The following hypotheses were tested. containerization of a product attracts a buyer. Containerization of a product affects user’s decision to buy. In the course of the research, useful findings were made which among others include; using of good colour combination materials and adequate shape and design to attract buyer’s attention.
It was also found that containerization play an important role or impact for promotion of product apart from its traditional role of protection. The belief in that container is a silent sales man. Apart from this, industrial buyers are motivated to buy particular material by their terms of delivery, quality, price and quantity; therefore, for a company to achieve its goals, management should give containerization an intelligent leadership and support, since container in a dynamic complex and controversial business area. This involves improving their containerization policies are properly implemented.
Container or packaging as the name implies has many uses v1s: protecting a product, identification of a product, differentiation of a particular brand for storage purpose est.
TABLE OF CONTENTS
i Title page
ii Approval page
iii Dedication
iv Acknowledgement
v Abstract
vi Table of contents
CHAPTER ONE
1.0 Introduction
1.1 Background of the study
1.2 Statement of the problem
1.3 Objectives of the study
1.4 Research question
1.5 Statement of hypothesis
1.6 Significance of the study
1.7 Scope of the study
1.8 Limitation of the study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature review
2.1 Introduction
2.2 Definition of containerization
2.3 Types of containerization
2.4 The importance of containerization of international purchasing
2.5.0 The benefit of container on distribution of good and services of the freight rates
2.5.1 Factor that affect freight rate
2.6 The role of containerization on transport distribution
2.6.1 Factor that favoured the development of containerization
2.6.2 Application of containerization in transport
2.6.3 Effects of containerization on port and shipping
2.6.4 Advantages of containerization
2.6.5 Disadvantages of containerization
2.7 Problems and prospects of containerization
CHAPTER THREE
3.0 Research design and methodology
3.1 Introduction
3.2 Research design
3.3 Sources methods of data collection
3.4 Population and sample size
3.5 Sample technique
3.6 Validity and reliability of measuring instrument
3.7 method of data analysis
CHAPTER FOUR
4.0 Presentation and analysis of data
4.1 Introduction
4.2 Presentation of data
4.3 Analysis of data
4.4 Test of hypothesis
4.5 Interpretation of results (s)
CHAPTER FIVE
5.0 Summery, conclusion and recommendation
5.1 Introduction
5.2 Summery of findings
5.3 Conclusion
5.4 Recommendations
5.5 References
5.6 Appendix