Description
INTRODUCTION
Advertising is used to reach a wide market to induce consumer behaviours. However, advertising consist of non-personal form of communication conducted through paid media under clear sponsorship. Also advertising can be said to consist of all paid activities in presenting openly sponsored message regarding a product service. All the above aim at making impact on consumer habits.
Consumer’s habits about anything object is based upon what the things are related to the feeling of satisfaction. The techniques to include change in another person behaviour includes: the characteristics of the communicator may influence how much change occurs. They way in which message in presented may make difference example whether the message is poorly organized or not some situation variable may help to increase like the supporting audience surrounding the target.
TABLE OF CONTENTS
i Title page
ii Approval page
iii Dedication
iv Abstract
v-vii Table of contents
CHAPTER ONE
1.0 Introduction
1.1 Background of the study
1.2 Statement of the Problem
1.3 Statement of Objective
1.4 Scope of the study
1.5 Research of the question
1.6 Importance of the study
1.7 Limitations of the study
CHAPTER TWO
2.0 Literature review
2.1 Consumer behaviour
2.2 Communication factors affecting consumer Behaviour in Owerri Urban
2.3 Meaning of advertising
2.4 Types of advertising in Owerri Urban
2.5 Impact of advertising
2.6 Influence of Advertising on consumer buying habit
2.7 Importance of advertising
2.8 Effort of advertising the society of economy
CHAPTER THREE
3.0 Research Design and methodology
3.1 Population and sample
3.2 Types of research
3.3 Method of data collection
3.4 Method of data analysis
CHAPTER FOUR
4.0 Data presentation interpretation and analysis
4.1 Questionnaire on the impact of advertising on
Consumer buying habit in Owerri Urban
CHAPTER FIVE
5.0 Summary, conclusion and recommendation
5.1 Summary of findings
5.2 Conclusion
5.3 Recommendations
Bibliography
Appendix
Questionnaire