Description
ABSTRACT
This research work was undertaken to know the effectiveness of product innovation as an effective strategy of achieving competitive adventage in the purchasing environment in a case study of unilever Nigeria plc Aba.
In carrying out this work, primary and secondary source of data collection method were adopted the survey method was used. The data was carefully analyzed and interpreted. Bases on the summary, conclusion were made, the findings revealed the effectiveness of product of achieving competitive adventage in the purchasing environment the research recommends that government individual and corporate bodies should help in the provision of available materials. By so doing the objective and effectiveness of product will be achieved.
TABLE OF CONTENTS
Title Page
Acknowledgement Sample
Dedication Sample
Abstract
Table Of Contents
CHAPTER ONE
1.0 Introduction
1.1 Background Of The Study
1.2 Statement Of Problems
1.3 Objective/Purpose Of The Study
1.4 Research Question
1.5 Significant Of The Study
1.6 Limitation Of The Study
1.7 Definition Of Terms
CHAPTER TWO
2.0 Literature Review
2.1 Products And New Product Defined
2.2 Meaning Of Innovation
2.3 Source Of Innovation
2.4 Product Planning And Development Process
2.5 Product Life Cycle
2.5 Innovation And The Product Life Cycle (Plc)
2.6 Important Of Production Innovation
2.7 Problem Of Innovation
2.8 The Role Of Product Innovation In The Economy
CHAPTER THREE
3.0 Research Methodology
3.1 Research Design And Method Used
3.2 Method Of Sources And Data Collection
3.3 Population Of The Study And Determination
3.4 Sample Size
3.5 Sampling Technique
3.6 Validity And Reliability Of Measuring Instrument
3.7 Data Analysis
CHAPTER FOUR
4.0 Data Presentation And Interpretation Of Analysis
4.1 A Tabular Analysis Of Consumers Responses Question
4.2 Determination Of Quality Of Unilever Cosmetics
4.3 Strategy Preferred By Consumers
4.4 Unilever Employee Questionnaires
4.5 What Strategy Do You Adopt To Out With Your Competitors
4.7 Asserting Whether Product Innovation Increase The Firm’s Total Profit Or Not
CHAPTER FIVE
5.0 Summary, Conclusion And Recommendation
5.1 Summary Of Research Findings
5.2 Conclusion
5.3 Recommendation
5.4 Further Research
Bibliography/References
Questionnaire