Description
ABSTRACT
The main purpose of this study is to analyze the effect pricing strategies on the purchasing of toilet soaps in Enugu State. With special emphasis on toilet soaps made by Unilever Nigeria Plc.
The objectives of the study among others is:
– To determine whether the pricing system of toilet soaps organization attract customers.
– To find out the problems associated with the pricing system of Unilever Plc Organization. The researcher formulated four hypothesis and tested them using chi-square method of testing hypothesis. The researcher reviewed the relevant literature to the effect pricing strategies for toilet soaps product and Topman’s formula was used in determining the sample size for this study.
– The population of the study were made up of relevant staff/management, distributions and customers of the toilet soaps.
The data analysed and interpreted shows the following:
– That the strategies for toiler soaps after sales of their products.
– That the pricing strategies used by toilet soaps industry lead to increase in profitability of companies.
Based on these findings, the researcher recommends the following:-
– That the pricing strategies and policies should be changed as the situation in the market place changes that is pricing policies and strategies should be flexible to care for the various changes that takes in the environment. If these recommendations are followed toilets soaps manufacture will serve their customers better with improved profit.
TABLE OF CONTENTS
Contents
Title page
Approval page
Dedication
Acknowledgment
Abstract
Proposal
Table of contents
CHAPTER ONE
1.1 BACKGROUND OF THE STUDY
1.2 Statement of the Problems
1.3 Objectives of the Study
1.4 Formulation of the Hypothesis
1.5 Significant of the Study
1.6 Scope of the Study
CHAPTER TWO
2.0 LITERATURE REVIEW
2.1 An Overview of Purchasing
2.2 Overview of Price
2.3 Types of Pricing Strategy
2.4 Pricing Decision
2.5 Pricing Objectives
2.6 Importance of Price in Purchasing
2.7 Factors Affecting the Price of Products.
CHAPTER THREE
3.0 RESEARCH METHODOLOGY
3.1 Sources of Data
3.2 Population of the Study
3.3 Sampling Techniques
3.4 Sample Size Determination
3.5 Research Instrument Used
3.6 Method of Data Treatment and Analysis
3.7 Limitation of the Study
CHAPTER FOUR
4.0 PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
4.1 Presentation and Analysis of Data
4.2 Test of Hypothesis
CHAPTER FIVE
5.0 SUMMARY OF FINDINGS, RECOMMENDATION AND CONCLUSION
5.1 Summary of Findings
5.2 Recommendations
5.3 Conclusion
Bibliography
Appendix