Description
INTRODUCTION
The word packaging is fast becoming a vital element in industries at recent time worldwide, owing to the fact that the introductions of packaging in the industrial business have contributed immensely in protecting products against damage and against degradation.
Getting products into the market, in the desired state of affordable price is a nightmare for manufacturers and alike. The packaging appears to be indispensable due to the high cost of package materials. A package keeps a product intact and available to the final consumers in its original state, protecting the quantity of the product from the physical damage, which was the traditional purpose.
In a nutshell, packaging in industries is vital even more for perishable and non-perishable such as blue band, margarine, Royco bulhon cubes and many other PZ products. The conventional purposes of packaging are meant to perform two basic functions.
i) Protecting the products against damage
ii) Protecting the products against degradation.
These functions are mainly aimed at controlling the possibilities of spoilage, either physical or chemical.
The packaging as we know acts upon the protection of industrial products which enables the marketers of these products to confront the issue of packaging n the case of any physical product that will be offered to the market.
Initially, packaging was a minor element in the marketing mix for a product but today, the entire controllable products attracts the attentions of consumer and thereby motivates their decision to buy the product.
It was also found that packaging plays an important role for promotion of product apart from its traditional role of production.
On the other hand, it was discovered that PZ Company advertise their products but they still rely on the power of products packaging which enhanced all the promotion. The belief that packaging is a silent “salesman”. Also apart from packaging consumers are motivated to buy a particular product by the price, quality and quantity. Therefore, for the company to achieve its goals the management should give packaging an intelligent leadership and support since packaging is dynamic, complex and controversial business area. This involves improving their packaging policy and ideas and ensure that these polices are properly implemented.
TABLE OF CONTENTS
Title page
Approval Page
Dedication
Acknowledgment
Abstract
Table of Content
CHAPTER ONE
1.0 Introduction
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Objective of the Study
1.4 Research Question
1.5 Significance of the Study
1.6 Scope of the Study
1.7 Limitations of the Study
1.8 Definition of Terms
CHAPTER TWO
2.0 Literature Review
2.1 introduction
2.2 What is Packaging
2.3 Function of Packaging
2.4 Method of Packaging
2.5 Benefits of Packaging
2.6 Effect of Packaging on Consumer Purchase
2.7 Protecting Function of Packaging
2.8 Packaging and Protection Requirement
2.9 Problem Encountered in Packaging
CHAPTER THREE
3.0 Presentation and Analysis of Data
3.1 Discussion of Findings
CHAPTER FOUR
4.0 Summary
4.1 Conclusion
4.2 Recommendation
Bibliography
Appendix