Description
ABSTRACT
The purpose of this study is to find out how effective advertising is relevant to Airtel Nigeria, with respect to brand performance. The methodology adopted includes survey research design and the collection, percentage and chi-square was also used to test the hypothesis. The findings revealed that advertising improves sales, productivity and organization performance. The study includes that advertising helps improve sales and productivity of the firm and organization performance of Airtel Nigeria Plc. Finally, it is recommended for Airtel improving in more funds in order to deploy advertising effectively to achieve its objectives.
TABLE OF CONTENT
Title page
Certification
Dedication
Acknowledgement
Abstract
Table of Content
CHAPTER ONE:
INTRODUCTION
1.1 Background of the Study
1.2 Statement of Research Problem
1.3 Objective of the Study
1.4 Research Questions
1.5 Research Hypothesis
1.6 Significance of the Study
1.7 Scope of the Study
1.8 Limitation of the Study
1.9 Operational Definition of Terms
CHAPTER TWO:
REVIEW OF RELATED LITERATURE
2.1 Advertising
2.2 Reasons for Advertising
2.3 Types of Advertising
2.4 The Advantage of Mass Media to Advertising Effectiveness
2.5 Disadvantages of Mass Media
2.6 The Impact of Television Advertising on Subscribers Consumption Level
2.7 The Origin of Advertisement in Nigeria
2.8 Advertising Agency Function and Structure
2.9 Brand Performance
2.10 Merit of Branding
2.11 Advertising as a Promotional Tool
2.12 Brief history of Airtel Nigeria
CHAPTER THREE:
RESEARCH METHODOLOGY
3.1 Research Design
3.2 Population of the Study
3.3 Sample Size
3.4 Sampling Techniques
3.5 Research Instrument
3.6 Validity of Research Instrument
3.7 Reliability of Research Instrument
3.8 Method of Data Collection
3.9 Method of Data Analysis
CHAPTER FOUR:
DATA PRESENTATION AND ANALYSIS
4.1 Data Analysis
4.4 Test of Hypothesis
CHAPTER FIVE:
SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary of the Findings
5.2 Conclusion
5.3 Recommendations
5.4 Suggestion for Further Studies
References
Appendix
Questionnaire