Description
ABSTRACT
The concept f corporate social responsibility has generated a lot of controversy over the years. While some executives and economists argue that the business of business is business alone, some strongly believe that business should become more involved with public interest.
This study is thus an attempt to have insight into the extent do which Guinness Nigeria Plc has been socially responsible to the needs of the different interest groups in the community in which it operates.
INTRODUCTION
The concept of business social responsibility has continued to evolve and expand. Currently, the adequate and efficient use of resources to make profit is still seen as the primary social responsibility of business organizations.
The idea of corporate social responsibility started in the early stage of the twentieth century. Interestingly and good enough, it began from business executives who believed that corporations have an obligation to use their resources in ways that would benefit the entire society.
Nevertheless, the role of business firms is that of producing good sand services at a profit social expectations of business have increased so well that there is a need for social attention in order to narrow the gap between expectations and response and keep business in tune with the society. While an organization is concentrated in establishing its goals, objective developing and executing strategies for achieving its stated purpose, it should also recognized the fact that it operates within an environment which expects it to operate in such a manner that would not harm the particular environment.
Furthermore, this issue is so important to business organization in that if adequately maintained, it brings about good relationship between the organization and the society. In view of these, study which is narrowed down to Guinness Nigeria Plc can approximately be described as one of the most prominent and well-known company in the country. The company celebrated its 50th year (Golden Jubilee) in the year 2002. now, it is obvious that it has been in existence since the past 53 years in Nigeria and the demand for its product, no doubt has continued to grow and it has indeed remained consistently high all through the years.
This company majors in the production of small and big Guinness stout beer, harp, gulder, spasrk, malta Guinness, it also produced satzenbrau beer. This company has brouches in various pasrts of the country since early seventies, precisely 1974. its first production plant was established at Ikpoba scope in Benin city. Till today, the company has continued to grow and it remains of the most dominant and prominent companies in the brewery industry.
TABLE OF CONTENT
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE
Introduction
1.1 Background of the study
1.2 Statement of study
1.3 Purpose of study
1.4 The scope of study
1.5 Research questions
1.6 Significance of the study
1.7 Limitations of the study
1.8 Definition of terms
CHAPTER TWO
Review of Relevant Literatures
2.1 The Issue of corporate social responsibility
2.2 The extent of social responsibility in Nigeria
2.3 The corporate social responsibility controversy
2.4 The power-responsibility equation
2.5 Business hazard on environment
2.6 Ethics and morality in relative to social responsibility
2.7 Effects of failure to be socially responsibility
CHAPTER THREE
Research Design and Methodology
3.1 Research design
3.2 Area of the study
3.3 Population of the study
3.4 Sample and sampling procedure
3.5 Instrument for data collection
3.6 Validation of the instrument
3.7 Reliability of the instrument
3.8 Method of data collection
CHAPTER FOUR
Data presentation and analysis
4.1 Presentation and analysis of data
4.2 Testing of hypothesis
4.3 Summary of results
CHAPTER FIVE
Discussion, Recommendations and Conclusions
5.1 Discussion of results and findings
5.2 Conclusions
5.3 Implications of the research findings
5.4 Recommendations
5.5 Suggestions for further research
References
Bibliography
Appendix
Questionnaire