Description
ABSTRACT
This research project was on Corporate Image as strategic Tool for Enhancing Organizational Performance. A Case Study of Etisalat Nigeria Aba, corporate image is a symbol of organizational performance. The population was one hundred (100) and the sample was sampling eighty (80). The techniques used were sampling random and chi-squares (x2). In the collection of data, the primary and secondary data were used; the data collected were presented on the tables. Having critically examined corporate image as a strategic tool for organizational performance, the findings revealed that age which has not been consciously and effectively managed. In conclusion, the long-term rational for a Favourable corporate images paves a way that image produces a climate condition for growth and improved earnings, corporate image increase good communication in the market place. Corporate images promotes organization in profit maximization. In order to reap the opportunities inherent corporate image should be outdated and its objectives, old and new programmes will be revisioned.
TABLE OF CONTENTS
Title page
Approval Page
Certification
Dedication
Acknowledgement
Abstract
Table of Contents
CHAPTER ONE:
1.0 Introduction
1.1 Background of the Study
1.1.1 Profile of Etisalat Nigeria Aba
1.2 Statement of the Problems
1.3 Objectives of the Study
1.4 Research questions
1.5 Research Hypothesis
1.6 Significance of the Study
1.7 Scope/Limitation of the Study
1.8 Definition of the Terms
CHAPTER TWO:
2.0 Review of Related Literature
2.1 Introduction
2.2. Conceptual Framework
2.2.1 The Concept of Corporate Image
2.2.2 Types of Corporate Image
2.2.3 Importance of Corporate Image
2.2.4 Essence of Corporate Image
2.2.5 Techniques of Improving Corporate Image
2.2.6 How Corporate Image Improve Performance
2.2.7 Problems of Corporate Image
2.2.8 Solutions to the Problem
2.3 Theoretical Framework
2.4 Empirical Framework
2.5 Summary of Literature Review
CHAPTER THREE
3.0 Research Methodology
3.1 Research Design
3.2 Area of the study
3.3 Population and Sample Size Determination
3.4 Sampling Techniques
3.5 Method of Data Collection
3.6 Method of Data Analysis
CHAPTER FOUR
4.0 Data Presentation,Analysis and interpretation
4.1 Data Presentation –
4.2 Analysis and interpretation
4.3 Testing of Hypothesis
4.4 Discussion of finding
CHAPTER FIVE
5.0 Conclusion and Recommendations
5.1 Introduction
5.2 Conclusion
5.3 Recommendations
5.4 Suggestion for further study
References
Appendices
Questionnaire