Description
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ABSTRACT
This research project COMPUTER ANIMATION AND IT ROLE IN ADVERTISING (FOCUS ON ONLINE BANNER ADVERTISING) looks deeply at the computer animation and most importantly the role these two places in advertising.
One can never know the value or importance of ones power of imagination unless its being to existence that moving images have the potentials to convey a lot much more information although images still convey a lot information because the human visual system is a sophisticated information processor.
Animated being recorded or produce for viewing is typically presented in film or video format and it cuts across advertising by recording a series of still images.
This research project also looks in the vital role animation and computer animation plays in advertising as mentioned in the first paragraph.
Animation got a big bit when it delved into television and television been one means which advertising can achieved effectively.
This was a turnover for animation. Initially animation was just art. Computer animations coming in to play, advert or commercials are now more interesting creating attention, talking of attention, ‘An animation banner ad will have greater attention- getting capacity than a static banner ad.’ This will be discussed later.
TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of contents
CHAPTER ONE
I.1 introduction
i. Computer animation
ii. Computer animation’s
Role in advertising
1.2 Background Problem
1.3 Research Problem
1.4 Research aims/ objectives
1.5 Scope of study
1.6 Limitation/ delimitation
1.7 Operation definition of terminology
CHAPTER TWO –
Literature Review
2.1 Overview
2.2 Relevance of a computer graphic
CHAPTER THREE –
Research Methodology
3.1 Time/ approach
3.2 Source of data
3.3 Project development
CHAPTER FOUR
4.1 Project analysis
CHAPTER FIVE –
Conclusion
5.1 Achievement
5.2 Recommendation
Reference and bibliography