Description
ABSTRACT
This research, which is limited to Enugu metropolis, undertook a credit analysis of the uses and abuses of relation in management in selected Nigeria business organization.
The main objectives were
– To examine the relevance of public relation in modern business management to find out if the public relation is practiced as a top management function in the companies under study.
– To examine the effectiveness or ineffectiveness of the public relations strategies employed by managers in the companies under study
– To find out the attitude of other managers and employees in the companies to public relations.
– To find out the level of acceptance or un-acceptance of public relation as a management function in the companies under study.
– To identify and analyse the uses and abuses of public organization.
– To make appropriate recommendation.
The research questions were.
– What is the relevance of public relations to modern business management.
– Is public relations being practiced as a top management function?
– How do other managers and employees perceive the job of public relations?
– Do the management of companies under study recognize the importance of public relations?
– What are the specific uses of public relations in these organization
Our data were sourced from ANAMMCO Ltd and NITEL ltd. All in Eniugu metropolis and subjected to sophisticated statistical tests.
This leads tot the following findings among others.
– Public relations are relevance t modern business management
– Public relations as practices by management in the organizations as under study are not abused.
– Other managers and employees in the organization are favorably disposed to public relations
– the level of acceptance of public relations as a management function in the companies under study is high.
– All these suggests that all business big or small, should create mutual understanding between her publics and the organization through the activities of he public relations department to enhance growth and development.
TABLE OF CONTENTS
Cover page
Title page
Approval page
Dedication
Acknowledgment
Abstract
Table of content
CHAPTER ONE
Introduction
1.1 Background Of Public Relation
1.2 Statement Of The Problem
1.3 Research Questions
1.4 Objectives Of The Study
1.5 Scope Of The Study
1.6 Significance Of The Study
1.7 Limitation Of The Study
1.8 Importing Of Public Relation
1.9 Definition Of Terms
1.10 Reference
CHAPTER TWO
Literature Review
2.1 Origin Of Public Relation
2.2 Definition Of Public Relation
2.3 Public Relation And Publicity
2.4 Public Relation And Marketing
2.5 Public Relations Publics
2.6 The Public Relation Plans
2.7 The Media Or Press Relation
2.8 Public Relation And Management
2.9 Public Relation And Business
2.10 Public Realtion And The Society
2.11 Professional Guidelines On The Ethnics Of Business
2.12 Research Methodology
2.13 Summary Of Finding
2.14 Reference
CHAPTER THREE
3.0 Method Of Collecting And Analysis
3.1 Presentation And Analysis Of Data
3.2 Recommendation
3.3 Conclusion
3.4 Reference
3.5 Bibliography